CE200 Marketing as if Your Library Depended on It

Level: Intermediate
Prerequisite: None
Cost: $290 (nonmember, $520)

Instructor(s): Pat Wagner, Management Consultant, Pattern Research, Inc., Denver CO

Offered: Saturday, May 14, 8:00 a.m.–3:00 p.m.

Marketing is awareness, change, and response: learning about medical library customer needs and concerns, making changes, and then promoting the benefits of using your services via promotion and advertising. Earn support from decision makers, bring in new (and "lost") customers, and improve the effectiveness of promotional materials and activities.

• Area of Knowledge
• Date
• Special Course Suites (Consumer Health Information Specialization Program, Evidence-based Practice,
  Expert Searcher Training Initiative, Information Specialist in
  Context, and Management Track)
• Return to Main CE Index
• Instructor (Educational Clearinghouse)