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MLA Distance Education

MLA eLearning

Survival of the Fittest: Strategies to Prove Your Library’s Value

MLA's Educational Webcast
Held Wednesday, March 7, 2007
Wraparound discussion session I
(optional for registered sites)		 12:30 p.m., central time
Webcast 1:00 p.m.–3:00 p.m., central time
Wraparound discussion session II
(optional for registered sites) 		3:00 p.m.–4:00 p.m., central time

Potential issues to be addressed include:

To top of page Part I: Understanding the Library's Value in the Larger Organization

  • The library's value is related to the mission, vision, and goals of its parent organization.
  • Question and answer period.

To top of page Part II: Role of the Librarian in Crafting Promotion Strategies and Programs

  • Marketing can communicate the value of the library.
  • Marketing and promotion in terms of a library defined.
  • Choose what to market and plan the campaign.
    • Frame your marketing campaign to show what a particular library service (or the library in general) does for the larger organization.
  • Did it work? Evaluating what you did.
    • Methods for assessment (focus groups, networking, surveys, etc.).
    • Ways to analyze your results.
  • Question and answer period.

To top of page Part III: Real World Successful Programs in Marketing Your Library

  • Programs in academic, hospital, corporate or special libraries presented.
  • Question and answer period.

To top of page Part IV: Conclusion

  • Resources.

For more information, contact Debra Cavanaugh, mlapd3@mlahq.org, 312.419.9094 x32.

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