Medical Library Association | Education : Survival of the Fittest: Strategies to Prove Your Library's Value

MLA Distance Education

Survival of the Fittest: Strategies to Prove Your Library’s Value

MLA's Educational Webcast
Held Wednesday, March 7, 2007

Presenters

Rosalind F. Dudden, AHIP, FMLA

Health sciences librarian, Gerald Tucker Memorial Medical Library, National Jewish Medical and Research Center, Denver, CO

Rosalind Dudden is the health sciences librarian at the National Jewish Medical and Research Center in Denver, CO. A former member of the Board of Directors, Rosalind has served on many MLA committees, and, in 2003, she was named a Fellow in the Medical Library Association. An active member in the Hospital Libraries Section, she was chair and Web editor for the Consumer and Patient Health Information Section. Rosalind's current projects are electronic resources access for her users and the Benchmarking Network for MLA. For her work on the Benchmarking Network, she received the MLA President's Award in 2003. She also received the Frank Bradway Rogers Information Advancement Award in 1995 and her chapter's Outstanding Achievement Award. Most recently, Rosalind received a two-year NLM Publications grant to write a book on benchmarking and other evaluation methods for small libraries. The resulting book will be published in May 2007 by MLA and Neal-Schuman and is titled, Using Benchmarking, Needs Assessment, Quality Improvement, Outcome Measurement, and Library Standards: A How-To-Do-It Manual. Rosalind's resume can be found on the Web at http://roz.dudden.com/resume.shtml.

Christine Olson

Marketing consultant to information professionals, Chris Olson & Associates, Grasonville, MD

Christine Olson has been helping information professionals with their marketing plans and communications activities for more than twenty-three years. She has applied her bachelor's in art history and master's in library science and business administration to consulting projects ranging from library service reinventions and brand development, to product portfolio management and Website marketing strategies, to promotion campaigns and logo identity systems.

Over the years, she has provided marketing and communications expertise to more than sixty different clients. Her current clients include, Emerald Group Publishing, CVRD Inco, Ortho-McNeil Pharmaceuticals, and the National Forest Service Library.

Chris also develops and offers marketing and communications workshops for the Special Libraries Association and OCLC CAPCON office in Washington, DC. She is the editor and publisher of Marketing Treasures, the free, electronic newsletter with marketing ideas and resources for information professionals, and her firm provides free, original library clip art on one of their Websites, www.LibraryClipArt.com.

Kathleen A. Boylan

Senior vice president, Public Communications, Chicago, IL

With nearly twenty years of corporate and public relations agency experience, Kathleen A. Boylan has managed a diverse roster of clients. Since joining PCI in 1991, she has managed communication campaigns for health care, sports, and not-for-profit organizations including: University of North Carolina Health Care, Infectious Disease Society of America, American Headache Society, Medical Library Association, British School of Chicago, and Chicago Youth Centers. She also led the account team that managed the HIV/AIDS portfolio for GlaxoSmithKline and has a depth of experience with infectious disease issues.

Kathleen also has an extensive background in sports communications. She headed the account team that worked with the Chicago Bulls, supervising media and community relations for the closing of the Chicago Stadium and opening of United Center, Michael Jordan’s retirement, his return to basketball in 1995, and his departure from the Bulls.

Prior to joining PCI, Kathleen was a senior public relations specialist at The Quaker Oats Company and managed marketing communications programs for Quaker U.S. Grocery Products division.

Video-taped Presenters

Jason Baker

Reference librarian, Lister Hill Library of the Health Sciences, University of Alabama–Birmingham

Jason Baker graduated from The University of Alabama (UAB) School of Library and Information Studies in 2004. Prior to going to library school, Jason served as a Peace Corps volunteer in Sri Lanka and the Philippines. At work, he is a liaison to the UAB School of Health Professions and actively participates in all outreach and marketing activities for the library.

Lisa A. Ennis

Systems librarian, Lister Hill Library of the Health Sciences, University of Alabama–Birmingham

Lisa A. Ennis has a long history of public services librarianship including government documents, instruction, and reference. She has published several articles on numerous library topics including digital reference, management, and technostress. Her new book Government Documents Librarianship: A Guide for the Neo-Depository Era will be published in June 2007 by Info Today. Lisa received her master's in information sciences from the University of Tennessee (1997) and a master's in history from Georgia College State University (1994).

Rosa Edwards

Medical librarian, Bell-Pittman Library Resource Center, Wilson Medical Center, Wilson, NC

Rosa Edwards has worked in the library for twenty-three years. Rosa graduated from East Carolina University in 1992. She serves as liaison to Area L Area Health Education Center (AHEC).