Community Health Connections

Session 1

Introduction, overview of webinar series

Community-based librarianship

•         Libraries and library staff as change facilitators
•         Appreciative inquiry
•         Asset-based community development
•         Tools for community engagement
•         The spirit of diversity and inclusion

Marketing basics

•         Product, place, promotion, price, branding
•         SWOT assessment
•         PDSA cycle (Plan, Do, Study, Act)

Session 2

Consumer Health Basics: Confidentiality, literacy, and your community’s health

•         Public libraries: strengths and challenges
•         Helping people with health questions (guidelines and best practices)
•         Ethics in action (ethical conduct, liability, disclaimers)
•         Health literacy (low literacy, health impact, readability formulas and samples)
•         Your community’s health (use of health rankings sites)

Marketing: Know your community

•         Stakeholder engagement
•         Data from the library and community organizations
•         Identification of potential collaborators
•         Positioning the library

Session 3

Consumer health information explorations, Pt 1

•         Quality evaluation
•         Health disparities
•         Your community’s health
•         TSLAC resources for consumer health

Marketing

•         Putting it all together: from health indicators to marketing plan
•         Guest speaker: Sarah Fullwood, marketing & communications professional
•         Programming examples & ideas

Session 4

Consumer health information explorations, Pt 2

•         Health disparities & health information literacy, including intersectional disparities
•         Telehealth: history, development, and use
•         Web-based health information resources
•         Resources for Spanish-speaking patrons
  • Barriers to access
  • Health literacy & family dynamics
  • Cultural competencies for Hispanic communities & health behaviors
  • The Referencia interview
  • Translator apps
  • TSLAC and medical terminology resources (English, Spanish, & other languages)
  • Social media and programming
  • Collection development

Marketing

•         Advocacy
•         Storytelling
•         Program marketing

Session 5

Telehealth 101: Implementing telemedicine in public libraries. Dr. Pam deGuzman, University of Virginia School of Nursing

Panel discussion

•         Diane Connery, Director, Pottsboro Public Library
•         Noah Lenstra, UNCG, Let’s Move in Libraries
•         Sarah Fullwood, Marketing expert, Marketing tips & tools
•         Henry Stokes, Library Technology Consultant, LDN, Texas State Library & Archives Commission, Library telehealth support & funding
•         Katie Pierce-Farrier, NNLM Region 3, NNLM grants and educational support

Dr R. David Lankes, University of Texas, Austin, community advocacy

Wrap-up & assessment

Resource URL: [Pending]

Learning Objectives

By the conclusion of the series, participants will:

• increase knowledge of regional health indicators & disparities
• be able to correctly identify quality health information.
• be able to correctly identify the literacy levels of materials.
• increase awareness of technologies used to support community health.
• learn marketing techniques they can use to reach their communities.
• increase awareness of continuing education resources.
• increase awareness of funding resources available.

Agenda

Five separate Zoom sessions lasting up to four hours each are supported and enhanced by hands-on assignments and readings between sessions.

MLA CE Credits: 24