Session 1
Introduction, overview of webinar series
Community-based librarianship
- Libraries and library staff as change facilitators
- Appreciative inquiry
- Asset-based community development
- Tools for community engagement
- The spirit of diversity and inclusion
Marketing basics
- Product, place, promotion, price, branding
- SWOT assessment
- PDSA cycle (Plan, Do, Study, Act)
Session 2
Consumer Health Basics: Confidentiality, literacy, and your community’s health
- Public libraries: strengths and challenges
- Helping people with health questions (guidelines and best practices)
- Ethics in action (ethical conduct, liability, disclaimers)
- Health literacy (low literacy, health impact, readability formulas and samples)
- Your community’s health (use of health rankings sites)
Marketing: Know your community
- Stakeholder engagement
- Data from the library and community organizations
- Identification of potential collaborators
- Positioning the library
Session 3
Consumer health information explorations, Pt 1
- Quality evaluation
- Health disparities
- Your community’s health
- TSLAC resources for consumer health
Marketing
- Putting it all together: from health indicators to marketing plan
- Guest speaker: Sarah Fullwood, marketing & communications professional
- Programming examples & ideas
Session 4
Consumer health information explorations, Pt 2
- Health disparities & health information literacy, including intersectional disparities
- Telehealth: history, development, and use
- Web-based health information resources
- Resources for Spanish-speaking patrons
- Barriers to access
- Health literacy & family dynamics
- Cultural competencies for Hispanic communities & health behaviors
- The Referencia interview
- Translator apps
- TSLAC and medical terminology resources (English, Spanish, & other languages)
- Social media and programming
- Collection development
Marketing
- Advocacy
- Storytelling
- Program marketing
Session 5
Telehealth 101: Implementing telemedicine in public libraries. Dr. Pam deGuzman, University of Virginia School of Nursing
Panel discussion
- Diane Connery, Director, Pottsboro Public Library
- Noah Lenstra, UNCG, Let’s Move in Libraries
- Sarah Fullwood, Marketing expert, Marketing tips & tools
- Henry Stokes, Library Technology Consultant, LDN, Texas State Library & Archives Commission, Library telehealth support & funding
- Katie Pierce-Farrier, NNLM Region 3, NNLM grants and educational support
Dr R. David Lankes, University of Texas, Austin, community advocacy
Wrap-up & assessment
Resource URL: [Pending]
Learning Objectives
By the conclusion of the series, participants will:
- increase knowledge of regional health indicators & disparities
- be able to correctly identify quality health information.
- be able to correctly identify the literacy levels of materials.
- increase awareness of technologies used to support community health.
- learn marketing techniques they can use to reach their communities.
- increase awareness of continuing education resources.
- increase awareness of funding resources available.
Agenda
Five separate Zoom sessions lasting up to four hours each are supported and enhanced by hands-on assignments and readings between sessions.
MLA CE Credits: 24